About - JB Fitness UK

Are you tired of not being able to wear half of your wardrobe or Have you told yourself that being “fit” is just not for me?

Are you fed up of joining gym after gym and not seeing results?

Does the busyness of life consistently get in the way of you achieving the goals you deserve?

Imagine being fitter, toned & more confident..

My name is James (Coach JB) and I’m a husband & a recovering custard cream addict.

I help men and women, in Highbury who are in their 30s – 60s (and older) become fitter, toned & more confident & double their energy levels whilst enjoying the process.

Our formula for health, fitness & fat loss has been proven on hundreds of clients JUST LIKE YOU.

Initially, I started my journey in a traditional big box gym and whilst there, I learned that these gyms are actually designed for you to fail!

Crazy huh?

These gyms are designed to sign up as many people as possible with the knowledge that they can serve all of you at the same time.

And with the lack of help and support offered, they know that the majority won’t see the results they desire.

However, once I learned this, I made it my mission to be different.

With over a decade of experience in the industry, I’ve designed our programmes with YOU in mind and you’ll never ever be just a number to us.

Our team of coaches have years of experience which will help you achieve incredible results.

By combining fun, safe, progressive training sessions along with a comprehensive individualised nutrition program and lifestyle support, we will get you fitter, leaner, happier and healthier than you’ve ever been. 

Success Stories


Click on button below to apply for a 

Taster Session Now!