our core values
Integrity
We don’t sell fads & We tell clients the truth about what they can achieve. Honesty is always the best policy.
Quality Of Service
We aim to give our clients the best experience in every training session, email and interaction. We leave no stone unturned in our desire to give them the best.
Passion
We must be passionate about our craft and about helping our members to achieve their goals.
Encouragement & Inspiration
We want to inspire and encourage all of our members and team in every single session. Our aim is to inspire all members to be the best they can be.
Enjoyment
We want JB Fitness UK to be a place of joy and fun where members and staff feel comfortable and leave feeling refreshed. We must strive to make our environment friendly, welcoming and help all members to feel at home! This is a big community and family!
Team Player
We all need to work together to make JB Fitness UK great. We’re only as strong as our team.
Empathy
Empathy is integral to your ability to coach, guide & inspire our members as well as our ability to function & trust each other as team mates.