our core values

Integrity

We don’t sell fads & We tell clients the truth about what they can achieve. Honesty is always the best policy.

Quality Of Service

We aim to give our clients the best experience in every training session, email and interaction. We leave no stone unturned in our desire to give them the best.

Passion

We must be passionate about our craft and about helping our members to achieve their goals.

Encouragement & Inspiration

We want to inspire and encourage all of our members and team in every single session. Our aim is to inspire all members to be the best they can be.

Enjoyment

We want JB Fitness UK to be a place of joy and fun where members and staff feel comfortable and leave feeling refreshed. We must strive to make our environment friendly, welcoming and help all members to feel at home! This is a big community and family!

Team Player

We all need to work together to make JB Fitness UK great. We’re only as strong as our team.

Empathy

Empathy is integral to your ability to coach, guide & inspire our members as well as our ability to function & trust each other as team mates.